Privacy Policy
Last updated: March 2026
Pure Pearls (“we”, “our”, “us”) is committed to protecting the privacy of our customers. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website purepearls.in and make purchases from us.
Information We Collect
Personal Information
When you place an order or create an account, we may collect:
- Full name
- Email address
- Phone number
- Shipping and billing address
- Payment information (processed securely via Razorpay — we do not store card details)
Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address and browser type
- Pages visited and time spent
- Referring website
- Device information
How We Use Your Information
- To process and fulfil your orders
- To communicate with you about your orders, deliveries, and account
- To send promotional emails (only with your consent — you can unsubscribe at any time)
- To improve our website and customer experience
- To prevent fraud and ensure security
Payment Security
All payments are processed through Razorpay, a PCI-DSS compliant payment gateway. We never store your credit/debit card details or UPI credentials on our servers. Your payment information is encrypted and handled directly by Razorpay.
Information Sharing
We do not sell, trade, or rent your personal information. We may share information with:
- Shipping partners — to deliver your orders
- Payment processors (Razorpay) — to process transactions
- Legal authorities — if required by law
Cookies
We use cookies to enhance your shopping experience, remember your preferences, and keep items in your cart. You can disable cookies in your browser settings, though this may affect website functionality.
Data Retention
We retain your personal information for as long as your account is active or as needed to provide services. You may request deletion of your data by contacting us at support@purepearls.in.
Your Rights
You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Opt out of marketing communications
Contact Us
For any privacy-related concerns, please contact us at:
Email: support@purepearls.in
Phone: +91 988 409 1767
Address: Lad Bazaar, Charminar, Hyderabad 500002, India