Terms & Conditions

Last updated: March 2026

These Terms and Conditions (“Terms”) govern your use of the website purepearls.in (“Website”) and your purchase of products from Pure Pearls (“we”, “us”, “our”, “the Company”), of GST IN. 33AMWPM1113G3Z5 with its registered address at Old no. 67, New no. 42, Venkata Rathinam Nagar, Adyar, Chennai 600020, Tamil Nadu, India.

By accessing this Website, creating an account, or placing an order, you (“you”, “your”, “Customer”, “User”) agree to be bound by these Terms, our Privacy Policy, Return & Exchange Policy,Refund Policy, and Shipping Policy (collectively, the “Agreement”). If you do not agree with any part of these Terms, you must not use this Website or place any orders.

1. Definitions

• “Products” means all pearl jewellery, accessories, watches, bangles, and other items listed for sale on the Website.
• “Order” means a request placed by you to purchase Products through the Website.
• “Pearl Points” means the loyalty credits earned and redeemable under The Pearl Circle programme.
• “The Pearl Circle” means our loyalty and rewards programme as described in Section 14 of these Terms.
• “Account” means the registered user account created by you on the Website.
• “Business Days” means Monday through Friday, 9 a.m. to 5 p.m. IST, excluding public holidays recognised in Tamil Nadu and national holidays of India.

2. Eligibility

• You must be at least 18 years of age to use this Website and place orders. By using this Website, you represent and warrant that you are 18 years or older.
• If you are placing an order on behalf of a minor, you accept full responsibility for the transaction.
• You must provide accurate, current, and complete information during registration and checkout. Providing false or misleading information may result in cancellation of orders and suspension of your Account.
• We reserve the right to refuse service, terminate accounts, or cancel orders at our sole discretion if we reasonably believe you are in violation of these Terms.

3. Account Registration & Security

• You may browse the Website and place orders without creating an Account (guest checkout is available). However, an Account is required to earn Pearl Points, access order history, and use loyalty programme features.
• You are responsible for maintaining the confidentiality of your Account credentials (phone number, OTP, and any passwords).
• You are liable for all activity that occurs under your Account, whether authorised by you or not.
• You must notify us immediately at support@purepearls.in if you suspect unauthorised access to your Account.
• We reserve the right to suspend or terminate any Account that we reasonably believe has been compromised, is being used fraudulently, or is in violation of these Terms.
• One Account per individual. Creating multiple accounts to exploit offers, loyalty points, referral bonuses, or promotions is strictly prohibited and may result in forfeiture of all accumulated benefits.

4. Products & Product Information

• All products listed on the Website are freshwater cultured pearls unless explicitly stated otherwise (e.g., South Sea pearls, mother of pearl). We guarantee the authenticity of all pearls sold.
• We make every effort to display product colours, dimensions, and details accurately. However, variations may occur due to photography, monitor settings, and the natural characteristics of pearls. Minor variations in colour, lustre, size (within ±1.5mm), and shape are inherent to natural pearls and do not constitute defects.
• Product descriptions, including pearl quality ratings (AAA, AA, A), are graded per Pure Pearls’ internal grading system and may differ from other grading standards.
• Metal components (clasps, frames, pendants) are described as “golden finish”, “silver finish”, or “rose gold finish” — these are base metal alloys with polished coatings and are not gold, silver, or rose gold unless explicitly labelled as such with BIS hallmark details.
• Products marked as “Limited Edition” or “Only X left” reflect real-time stock levels. We are not obligated to restock any particular product.
• All product images are owned by Pure Pearls. Reproduction, download, or use of our images without written permission is prohibited.

5. Pricing & Taxes

• All prices on the Website are listed in Indian Rupees (₹) and are exclusive of applicable GST.
• Prices are subject to change without prior notice. The price applicable to your order is the price displayed at the time of placing the order.
• Despite our best efforts, pricing errors may occur. If a product is listed at an incorrect price, we reserve the right to cancel the order and issue a full refund. We are not obligated to sell any product at an erroneously listed price.
• Promotional prices, discounts, and coupon codes are valid only during the specified promotional period and are subject to terms specified at the time of the offer.
• Coupon codes cannot be combined unless explicitly stated. Coupons are non-transferable and have no cash value.
• We do not engage in dynamic pricing or algorithmic price manipulation as defined under the Consumer Protection Act, 2019.

6. Orders & Payment

• Placing an order constitutes an offer to purchase. We reserve the right to accept or reject any order for any reason, including but not limited to product availability, pricing errors, or suspected fraud.
• An order is confirmed only when you receive an order confirmation via email or SMS/WhatsApp from us. Until such confirmation, no binding contract exists between you and Pure Pearls.
• Payments are processed through Razorpay, a PCI-DSS compliant payment gateway. We accept UPI, credit cards, debit cards, net banking, and wallets as supported by Razorpay.
• We do not store your payment card details, UPI IDs, or banking credentials on our servers. All payment data is handled directly by Razorpay in accordance with RBI guidelines.
• In the event of payment failure, please retry or contact your bank. If the amount is debited but the order is not confirmed, the amount will be automatically refunded within 5–7 Business Days by your payment provider.
• Cash on Delivery (COD) is not available.
• For orders above ₹50,000, we may request additional identity verification before processing the order.

7. Shipping & Delivery

• We offer free shipping across India on all orders. International shipping charges are subject to change as per destination.
• Orders are typically dispatched within 2–4 Business Days. Estimated delivery times vary by location (generally 5–10 Business Days from dispatch) and are not guaranteed.
• Delivery is handled by third-party courier partners. While we take every precaution in packaging, we are not liable for delays, damage, or loss caused by the courier partner after dispatch.
• Risk of loss and title to the Products passes to you upon delivery to the shipping address provided.
• It is your responsibility to provide an accurate and complete shipping address. We are not responsible for non-delivery or mis-delivery due to incorrect addresses provided by you.
• For full details, please refer to our Shipping Policy.

8. Returns & Exchanges

• We accept returns within 7 days of delivery. The item must be unused, unworn, in its original packaging with all tags intact, and accompanied by the original invoice.
• Customised or personalised jewellery, items that have been worn or altered, items returned after 7 days, and sale/clearance items (unless defective) are non-returnable.
• Return shipping costs are borne by the Customer unless the return is due to a defect or error on our part.
• We reserve the right to reject returns that do not meet the stated conditions or show signs of use, tampering, or damage.
• Exchanges are subject to product availability. If the desired product is not available, a refund will be processed instead.
• For full details, please refer to our Return & Exchange Policy and Refund Policy.

9. Refunds

• Approved refunds are processed within 7–10 Business Days from the date the returned item is received and inspected.
• Refunds are credited to the original payment method used at the time of purchase. We do not offer refunds in cash or cheque.
• Any Pearl Points earned on a refunded order will be automatically deducted from your Account balance. If your balance is insufficient, the deficit will be adjusted against future earnings.
• Shipping charges (if any were paid) are non-refundable unless the return is due to our error.

10. Cancellation

• You may cancel an order before it has been dispatched by contacting us at support@purepearls.in or +91 988 409 1767.
• Once an order has been dispatched, it cannot be cancelled. You may initiate a return after delivery as per our Return Policy.
• We reserve the right to cancel any order due to: product unavailability, pricing errors, suspected fraud, failure of payment verification, or violation of these Terms. In such cases, a full refund will be issued.

11. Product Authenticity & Guarantee

• Every pearl product sold by Pure Pearls comes with a Certificate of Authenticity confirming the pearls are genuine freshwater cultured pearls (or as otherwise described).
• We offer a lifetime guarantee on the authenticity of our pearls. This guarantee covers only the pearls themselves and does not extend to metal components, clasps, threads, or coatings.
• Metal frames, clasps, and pendants are made of base metal alloys with polished finishes. Normal wear and tear, tarnishing of metal polish, and thread loosening over time are not covered under any guarantee.
• Our guarantee does not cover damage resulting from misuse, negligence, exposure to chemicals (perfume, chlorine, cleaning agents), physical impact, or improper storage.
• For claims under the authenticity guarantee, please contact us with your order details and photographs of the product.

12. Intellectual Property

• All content on the Website — including but not limited to text, images, photographs, logos, product descriptions, page layouts, graphics, icons, and software — is the intellectual property of Pure Pearls and is protected under the Copyright Act, 1957 and the Trade Marks Act, 1999.
• The name “Pure Pearls”, the Pure Pearls logo, “The Pearl Circle”, “Pearl Points”, and all related names, logos, product and service names, designs, and slogans are trademarks of Pure Pearls. You must not use such marks without our prior written permission.
• You may not reproduce, distribute, modify, display, perform, publish, license, create derivative works from, or sell any content from this Website without written consent.
• Any user-generated content (reviews, testimonials, images) submitted to us grants Pure Pearls a non-exclusive, royalty-free, perpetual, irrevocable, worldwide licence to use, reproduce, modify, and display such content for marketing and business purposes.

13. User Conduct

You agree not to:

• Use the Website for any unlawful purpose or in violation of any applicable local, state, national, or international law.
• Interfere with or disrupt the Website, servers, or networks connected to the Website.
• Attempt to gain unauthorised access to any part of the Website, other accounts, or computer systems.
• Use automated scripts, bots, scrapers, or other automated means to access the Website or collect data.
• Post false, misleading, or defamatory reviews or content.
• Impersonate any person or entity, or misrepresent your affiliation with any person or entity.
• Engage in any activity that could damage, disable, or impair the Website or interfere with other users’ enjoyment of the Website.
• Use the Website to transmit viruses, malware, or other harmful code.
• Attempt to reverse-engineer, decompile, or disassemble any software or technology used on the Website.

14. The Pearl Circle — Loyalty Programme Terms

The Pearl Circle is a loyalty and rewards programme offered by Pure Pearls to registered customers. By participating in The Pearl Circle, you agree to the following terms in addition to the general Terms. In the event of any conflict between these loyalty programme terms and the general Terms, these loyalty programme terms shall prevail for matters relating to The Pearl Circle.

14.1 Enrolment

• Enrolment is automatic and free for all customers who create an Account on the Website.
• One Account per individual. You may not create multiple accounts to earn or accumulate Pearl Points. Duplicate accounts will be merged or terminated at our sole discretion, and accumulated points may be forfeited.
• Enrolment is available only to individuals, not businesses, resellers, or bulk buyers.

14.2 Earning Pearl Points

• Pearl Points are earned on qualifying purchases made through the Website. Qualifying purchases are orders that have been delivered and not returned or refunded.
• The earn rate depends on your current tier:
  • Grace (starting tier): 3% of the order value
  • Elegance (₹15,000+ lifetime spend): 5% of the order value
  • Radiance (₹40,000+ lifetime spend): 7% of the order value
• Pearl Points are calculated on the final paid amount after all discounts, coupons, and Pearl Point redemptions have been applied. Points are not earned on the portion of an order paid for using Pearl Points.
• Pearl Points are credited after order delivery and completion of the return window (7 days). Pending points are visible in your Account but are not redeemable until confirmed.
• Pearl Points have no monetary value outside the Pure Pearls Website. 1 Pearl Point = ₹1 redemption value, applicable only on the Website.
• Pearl Points are non-transferable. You cannot gift, sell, barter, or transfer Pearl Points to another Account or person.
• We reserve the right to modify earn rates, tier thresholds, and bonus structures at any time with reasonable notice posted on the Website.

14.3 Tier Advancement & Downgrade

• Tier status is determined by your cumulative lifetime spend on qualifying purchases (delivered orders, net of refunds).
• Tier upgrades are automatic and effective immediately upon reaching the threshold.
• Tier status may be downgraded if refunds cause your net lifetime spend to fall below the tier threshold. Downgrades are applied at the time of refund processing.
• We reserve the right to review and adjust tier status if we determine that qualifying spend was achieved through fraudulent or manipulative means.

14.4 Redeeming Pearl Points

• Pearl Points can be redeemed at checkout to reduce the payable amount on any order.
• There is no minimum redemption threshold — you may redeem any number of points.
• Pearl Points cannot be redeemed for cash, cheque, bank transfer, or any form of monetary payout.
• Pearl Points cannot be applied retroactively to previously placed orders.
• If an order paid partly or fully with Pearl Points is returned or refunded, the refund will be issued to the original payment method for the paid portion. Pearl Points used will be re-credited to your Account, subject to our anti-abuse review.

14.5 Referral Programme

• Registered members may refer friends using their unique referral code or link. Referral bonuses are earned only when the referred person creates an Account and completes a qualifying purchase of at least ₹2,000.
• Referral bonuses vary by tier:
  • Grace: 200 Pearl Points per qualifying referral
  • Elegance: 300 Pearl Points per qualifying referral
  • Radiance: 500 Pearl Points per qualifying referral
• Self-referrals (referring yourself through a different account) are prohibited and will result in forfeiture of all referral bonuses and potential Account suspension.
• Referral bonuses are subject to verification. We use phone number deduplication and other fraud detection measures. We reserve the right to withhold or revoke referral bonuses if we suspect abuse.
• The referral programme may be modified, suspended, or terminated at any time without prior notice.

14.6 Refund Clawback & Anti-Exploit Measures

• If an order is returned or refunded, all Pearl Points earned on that order will be automatically deducted from your balance.
• If your Pearl Points balance is insufficient to cover the clawback (e.g., because you have already spent the points), the deficit will be carried forward and deducted from future earnings until fully recovered.
• We employ fraud detection systems to identify patterns of abuse, including but not limited to: repeated buy-and-return cycles to earn points, creating multiple accounts, using fake referrals, or any other behaviour designed to exploit the programme.
• In cases of confirmed or suspected abuse, we reserve the right to: forfeit all accumulated Pearl Points, suspend or terminate your Account, cancel pending orders, and/or pursue legal remedies.

14.7 Expiry & Programme Changes

• Pearl Points do not currently have an expiry date. However, we reserve the right to introduce an expiry policy with at least 90 days’ prior notice posted on the Website and communicated via email or SMS.
• Pearl Points accumulated in an Account that has been inactive (no purchases or logins) for 24 consecutive months may be forfeited after notice.
• We reserve the right to modify, suspend, or discontinue The Pearl Circle programme at any time. In the event of programme discontinuation, members will be given at least 90 days’ notice to redeem accumulated Pearl Points.
• Pearl Points have no value upon Account termination, whether voluntary or involuntary.

15. Limitation of Liability

• To the fullest extent permitted by law, Pure Pearls, its owners, employees, and agents shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, revenue, data, or goodwill, arising out of or in connection with your use of the Website or purchase of Products.
• Our total aggregate liability to you for any claim arising out of or relating to these Terms or Products shall not exceed the amount actually paid by you for the specific Product giving rise to the claim.
• We are not liable for any delay or failure in performance resulting from causes beyond our reasonable control, including but not limited to: natural disasters, pandemics, government actions, strikes, courier delays, internet service disruptions, or other force majeure events.
• Nothing in these Terms excludes or limits our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; or (c) any liability that cannot be excluded or limited under applicable Indian law, including the Consumer Protection Act, 2019.

16. Indemnification

You agree to indemnify, defend, and hold harmless Pure Pearls, its owners, employees, agents, and affiliates from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorney’s fees) arising out of or in connection with:

• Your use of the Website or Products
• Your breach of these Terms
• Your violation of any applicable law or regulation
• Your infringement of any intellectual property or other rights of any third party
• Any content or information you submit through the Website

17. Privacy & Data Protection

• Your use of the Website is also governed by our Privacy Policy.
• We collect, use, and process personal data in accordance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023, as applicable.
• By using the Website, you consent to the collection and use of your information as described in our Privacy Policy.
• We implement reasonable security practices to protect your personal data. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

18. Grievance Redressal

In accordance with the Consumer Protection (E-Commerce) Rules, 2020, and the Information Technology Act, 2000, the following officer has been appointed as the Grievance Officer:

• Name: Kowmari
• Designation: Proprietor & Grievance Officer
• Email: support@purepearls.in
• Phone: +91 988 409 1767
• Address: Old no. 67, New no. 42, Venkata Rathinam Nagar, Adyar, Chennai 600020, Tamil Nadu, India

Complaints will be acknowledged within 48 hours and resolved within 30 days from the date of receipt, as prescribed under applicable rules. If you are not satisfied with the resolution, you may approach the appropriate Consumer Disputes Redressal Commission under the Consumer Protection Act, 2019.

19. Dispute Resolution & Governing Law

• These Terms shall be governed by and construed in accordance with the laws of India.
• Any dispute arising out of or in connection with these Terms shall first be attempted to be resolved amicably through mutual discussion.
• If the dispute cannot be resolved amicably within 30 days, it shall be subject to the exclusive jurisdiction of the courts in Chennai, Tamil Nadu, India.
• Nothing in this clause restricts your right to file a complaint with the Consumer Disputes Redressal Commission (District, State, or National) under the Consumer Protection Act, 2019, or to approach the National Consumer Helpline (1800-11-4000).

20. Third-Party Services

• The Website may contain links to third-party websites or services (e.g., payment gateways, courier tracking). These are provided for your convenience and do not imply endorsement.
• We are not responsible for the content, accuracy, privacy practices, or availability of third-party websites or services.
• Your interactions with third-party services are governed by their respective terms and policies.

21. Communications & Marketing

• By creating an Account or placing an order, you consent to receive transactional communications (order confirmations, shipping updates, delivery notifications) via email, SMS, and WhatsApp.
• Promotional communications (offers, new arrivals, campaign announcements) are sent only with your explicit consent. You may opt out at any time by clicking “Unsubscribe” or contacting us.
• Opting out of promotional communications does not affect transactional communications related to your orders and Account.
• We comply with the Telecom Commercial Communications Customer Preference Regulations (TRAI DND) for SMS and calling communications.

22. Prohibited Uses

You shall not use the Website or Products for:

• Resale, commercial redistribution, or bulk purchasing without our written consent.
• Any illegal, fraudulent, or unauthorised purpose.
• Circumventing, disabling, or otherwise interfering with any security or access control features of the Website.
• Harvesting or collecting personal information of other users.
• Submitting false or fraudulent orders, reviews, or claims.

23. Disclaimer of Warranties

• The Website is provided on an “as is” and “as available” basis. We make no representations or warranties of any kind, express or implied, regarding the operation of the Website or the completeness, accuracy, reliability, or availability of any content.
• We do not warrant that the Website will be uninterrupted, error-free, virus-free, or that defects will be corrected.
• Product warranties and guarantees are limited to those expressly stated in these Terms (see Section 11).

24. Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be modified to the minimum extent necessary to make it valid and enforceable, or if modification is not possible, shall be severed from these Terms. The remaining provisions shall continue in full force and effect.

25. Waiver

The failure of Pure Pearls to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision. Any waiver must be in writing and signed by an authorised representative of Pure Pearls.

26. Entire Agreement

These Terms, together with the Privacy Policy, Return & Exchange Policy, Refund Policy, and Shipping Policy, constitute the entire agreement between you and Pure Pearls regarding the use of the Website and the purchase of Products. These Terms supersede any prior agreements, communications, or understandings, whether oral or written, between you and Pure Pearls.

27. Amendments

• We reserve the right to update, modify, or replace these Terms at any time. Changes will be posted on this page with an updated “Last updated” date.
• Material changes will be communicated via email or a prominent notice on the Website at least 15 days before taking effect.
• Your continued use of the Website after any changes constitutes acceptance of the revised Terms.
• It is your responsibility to review these Terms periodically.

28. Force Majeure

Pure Pearls shall not be liable for any delay or failure to perform its obligations under these Terms if such delay or failure results from circumstances beyond our reasonable control, including but not limited to: acts of God, natural disasters, epidemics, pandemics, war, terrorism, riots, government orders, strikes, lockouts, fire, flood, power outages, internet or telecommunications failures, or disruptions in supply chains or courier services.

29. Contact Information

For any questions, concerns, or feedback regarding these Terms, please contact us:

• Email: support@purepearls.in
• Phone: +91 988 409 1767
• WhatsApp: +91 988 409 1767
• Address: Old no. 67, New no. 42, Venkata Rathinam Nagar, Adyar, Chennai 600020, Tamil Nadu, India
• Business hours: 11:00 AM – 6:00 PM IST, Monday to Saturday (appointment recommended)

Applicable Laws Referenced

These Terms have been drafted in compliance with the following Indian laws and regulations:

• Consumer Protection Act, 2019
• Consumer Protection (E-Commerce) Rules, 2020 (as amended)
• Information Technology Act, 2000 (as amended in 2008)
• Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
• Digital Personal Data Protection Act, 2023
• Indian Contract Act, 1872
• Sale of Goods Act, 1930
• Copyright Act, 1957
• Trade Marks Act, 1999