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Stories, guides, and insights from the world of pearls — curated for the discerning jewellery lover.

5 Pearl Rules Every Woman Should Know (But Nobody Teaches You)
Pearls are timeless — but wearing them wrong can dull their beauty in months. Here are five essential rules that will keep your pearls glowing for generations.
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Pearl Jewelry for Men [Complete Guide]
Pearls are having a major moment in men's fashion. Harry Styles wears them on red carpets. A$AP Rocky layers them with streetwear. Bad Bunny pairs them with gold chains. And if you think this is some new trend, think again. Maharajas and Nizams wore pearls as symbols of power centuries before any celebrity made them …

What is Price of Pearls in India? – The Complete Pearl Pricing Guide from Experts
What is the price of pearls in India? Does the cost of pearls change like other jewellery? How to get the best price for pearls? Read and find out.

How to Accessorize on Valentine’s Day with Pearls?
Wondering how to spice things up on Valentine's Day by looking your best? Accessorizing with pearls is the way to go!

Best Tips on How to Dress Up with Pearls for Christmas This Year
Looking for pearls for Christmas? Here's a great selection of tips and suggestions on how to use pearls to make your Christmas look stand out from the rest! Read more here.

Reinventing Elite Fashion with Pearl Jewellery in 2021
Pearls are the ultimate elite fashion jewels. From the royals to the celebs, pearls are the jewellery of the rich and famous. And now, you too can afford them!

5 Different Types of Pearl Choker Necklace You Can Buy in 2021
In 2021, the design options you have for any product are virtually endless! Here are some different types of pearl choker necklace designs you can buy this year.

6 Best Wedding Pearl Jewellery Set Trends in 2021
Want to start a trend on your marriage day? Confused with so many available options? Check out this list of top 6 wedding pearl jewellery set trends of 2021!

How to Wear Pearls Every Day on Modern Outfits?
Wondering how to wear pearls every day to your workplace, on casual wear or on jeans? This guide tells all!

5 Reasons Why You Should Not Sell Your Pearls
We all love our pearls. But sometimes, we might find ourselves in a situation where we think it is wise to sell our pearls and pearl jewellery.

Why You Should Buy Pearl Jewellery Rather Than Gold Jewellery
Most people buy gold jewellery because of two reasons; They consider gold as a good investment To flaunt their wealth Undoubtedly, gold is a good investment. But what many people who buy gold are unaware of is that buying gold jewellery is not the same as “buying gold”. There are subtle, yet significant things that are overlooked. Like …

7 Reasons to Fall in Love with Pearls!
Pearls stand a class apart in jewellery! From young blood to wise elders, everyone has an inexplicable affinity towards these radiant gems that can be worn at all times! The proof is in history. The Royal Mughals, the Egyptian Emperors and many others have worn pearls and adored them since forever. No wonder Coco Chanel, the …

Pearls – The Next Big Thing in Jewellery?
We love new things that challenge our perception of what is possible, like something jaw-droppingly complex made very simple or something as subtle as a pearl made to look elegant and bold. We are naturally attracted to new things. But when it comes to jewellery, it is understandable that you want something new and as …

Pearls for Diwali – The Most Unique Gift within Your Budget
Diwali, the festival of lights, is a day filled with joy and celebration with friends and family. Every one of us likes to feel special and cared for, and our loved ones are no exception. So, this Diwali put the spotlight on them and make them feel loved and cared for by gifting them a …

All About Black Pearls and Why They Are Irresistible!
Thinking of buying black pearls? Great thought! Here's a guide to black pearls and how to wear black pearl jewellery.

How to Buy Pearls in India? – A Quick Guide to Buying Pearls Online
Confused about how to buy pearls? Don’t know what to look for and how to plan your budget for pearl jewellery? This guide will help you!

All you want for this Christmas is Pearls!
Christmas – the season of giving and gifting is upon us. And once again, you're staring at the daunting task of choosing that perfect gift for your friends and family. If you're looking for something extra thoughtful and memorable, a beautiful piece of jewellery crafted in pearls can say it all. Needless to say, pearls …

Pearls in Your Engagement Rings?
The traditional way to seal your love is to present your lover with a sparkling diamond ring. Right? Well, if you want to spend a fortune, and don’t mind emptying your life savings, you probably will agree. But remember, diamonds are not always the only way to a girl’s heart. For decades now, these traditional …

How Are Cultured Pearls Made?
Pearls are lustrous hard stones that are made from molluscs. Out of the 8,000 different species of molluscs, about 20 are capable of regularly making pearls. These pearls are cultivated with great care in controlled environments. Cultured Pearls Originally pearls were collected by divers in oceans and rivers, but now pearl culture has made it …

I am Looking to Gift a Pearl Necklace Set, Which One Do I Choose?
“A girl needs ropes and ropes of pearls” — Coco Chanel and she couldn’t have been more apt. Pearls make a truly thoughtful gift. Because the most amazing thing about pearls is that they are timeless. Pearls make an appropriate gift for any occasion; Be it a birthday, an anniversary, a promotion, Valentine's Day, Women's …

How Do Pearls Get Their Colours and How to Choose Your Perfect Pearl?
Pearls have always been a classy addition to any occasion, whether they are pearl earrings, pearl necklaces, pearl bangles or even pearl watches. For that matter, pearl jewellery has always been worn with pride. Some even equal pearls with diamonds, and prefer them better than the expensive diamonds. How Do Pearls Get Their Beautiful Colours? …

Do Pearls Have Any Medicinal Value?
Did you know that pearls are more than just timeless fashion accessories? Beyond having a special place in jewellery boxes and hearts of millions of women, pearls also have a vast medical history that few are aware of? Pearls Used in Traditional Healing Therapy The earliest records of pearls as medicine go back as far …

Style Icons who loved their Pearls
What is common between Coco Chanel, Grace Kelly, Princess Diana, Audrey Hepburn, Jacqueline Kennedy, and Marilyn Monroe? While they are all well-known celebrities, they were also fashion icons who set a whole new trend across the globe with their unique sense of style. More particularly, they also had a great fondness for pearls and influenced …

Pearls – A Perfect Valentine's Day Gift for the Precious People in Your Life
Gifting is a great way to express your love and gratitude to all the people who have made you feel special. What better time than Valentine’s Day to say ‘thank you’ or ‘l love you’ to the people who are close to your heart. If you’re looking for something precious and beautiful, jewellery is a …

How to Pick the Right Earring Size and Length for Women
Earrings are great accessories to make a fashion statement. They accentuate your best features and also complement your outfit. Whether it’s traditional attire or a western dress, earrings add the perfect finishing touch to any outfit. Here are some thumb rules to choose the best earrings size and length so that they flatter your beauty. …

Lifetime Guarantee for Our Pearls – What Does That Mean?
What does our “Lifetime Guarantee” mean? As we always claim, Pure Pearls offers the best and highest quality Pearl Jewellery at the most affordable prices in India. Our quality is definitely comparable with any international standard Pearl Jewellery Store across the world! When we sell our Pearls, we give you a Lifetime Guarantee Certificate from …

Why Is Hyderabad Famous for Pearls? – The Story of Hyderabadi Pearl Jewellery
What is so special about Hyderabad pearls? Are they worth it? How did a city so far from the sea become famous for pearls? Get answers to these questions and more!

How to Wear Pearl Necklace on Different Indian Outfits? – Festive, Work and Casual
Here's how to wear a pearl necklace and choose the right designs on 6 stunning Indian clothing styles and look your best!

Thewa and Pearls – An Unbeatable Combination
Indian Jewellery has inspired many designers across the world. Though over the years, it has evolved and transformed, many traditional jewellery designs have not lost their charm. One such art form is Thewa. Thewa is an ancient jewellery craft that evolved about 300 years ago during the Mughal era. This beautiful and unique form of …

Why Pearls Make a Super Cool Gift Idea?
If you’re one of those who take ages to decide on choosing a gift, you’re not alone. Very often, picking the right gift can be a challenging affair. And if the person happens to be someone dear to you, it’s all the more difficult! You have to make sure that the gift is extra special, …

Pearls – The Perfect Bridal Jewellery
Pearls have been treasured and valued ever since they were discovered thousands of years ago. Before they were cultured, only royalty was allowed to wear pearls. In fact, during the Renaissance, pearls had such high social standing that several European countries passed laws forbidding anyone outside the nobility from wearing them. Even today they remain …

Salute to Unsung Women Heroes of India
It’s that time of the year when countries over the world salute extraordinary women who have made significant contributions to society. This International Women’s Day, Pure Pearls celebrates a few unsung women heroes of India, some who have exhibited grit and courage and made India proud, others who have gone beyond their call of duty …

How To Find Your Finger Ring Size at Home? – FREE Finger Ring Size Chart Included!
Afraid of getting the wrong finger ring size when you order jewellery online? Find out the right size from your home with these instructions and a free size chart.

What Are the Different Types of Pearls? – Pure Pearls Insider’s Ultimate Guide
Planning to buy pearl jewellery but have no idea how to identify different types of pearls? Read this guide to know everything about pearls – Freshwater, Akoya, South Sea, Tahitian, Keshi and more!

Real vs Fake Pearls – How to Spot the Difference?
Pearls have been among the most valued gems in the world. Symbolizing purity and chasity, they’ve not only been If you’re in the habit of buying pearls, your most fundamental question when buying from an unknown dealer would probably be “Is this a genuine pearl?”. With a huge variety of pearls available in the market …

What are the Benefits of a Pearl in Astrology and Which Pearl is the Best?
What is the use of pearl in astrology? Which pearl should you buy and what is the cost? More such questions answered in this article!

How to Clean Pearls and Maintain Your Pearl Jewellery without Damaging Them?
Here are some easy ways on how to clean pearls and Indian pearl jewellery. These are easy-to-follow steps that require no special equipment or cleaning agents.

A Must-Read for All South Sea Pearl Lovers
Here’s a word of caution regarding South Sea Pearls. Fake south sea pearls have become rampant in the market. Normally, original and genuine South Sea pearls are priced between Rs.500 – Rs.1200 per carat (1 gram = 5 carats). If they’re sold any cheaper than this, there is reason enough to be suspicious. But at …

Please Know – A to AAA Grading System in Freshwater Pearls
Many of you may have seen AAAA or AAAA+++ ratings for pearls. In fact, thats all just duping you to get more money.There are mainly 3 ratings given to pearls – which is accepted by most reputable pearl dealers across the world, you can say industry standard (including Pure Pearls). And we do not entertain …

Gold Plating – There Is No Such Thing Most of the Times
Yes, the title says it all.Any seller, if they say that the jewellery is 'Gold Plated' or '1 Gram Gold Plated' or '18K Gold Plated' – All those are big-time lies. There is one electro-plating method using which metals are coated with gold but these days, that is not being done as it makes the …

Best Quality Pearls Are NOT Cheap
This article is a must-read for all those who think or assume that Pearls are cheap or wondering what the price of real pearls would be! Firstly, Pearls are neither cheap nor the cheapest gemstone that you can buy. Secondly, Good quality pearls are surely expensive.Some believe that Hyderabad Pearls are cheap or pearls in …
