Pure Pearls Glossary
Cubic Zirconia
A hard, brilliant lab-made stone used as a diamond substitute. Called American diamond throughout the Indian trade.
Cubic zirconia is zirconium dioxide grown in a lab. It is optically close to diamond and considerably cheaper.
It is harder than pearl but softer than diamond, and it abrades over years of wear, gradually losing its sharp edges and sparkle.
Natural zircon is a different, genuinely natural gemstone. The similar name causes constant confusion.
When you are buying
American diamond and cubic zirconia are the same material under two names. If a listing uses one price for AD and a much higher one for CZ, that is marketing rather than a material difference.
Pearls with stones
35 pieces in the collection right now, from ₹1,200.

White pearl Studs with Beautiful American Diamonds

Pink pearl Studs with Beautiful American Diamonds

Fashionable Pearl Studs in American Diamonds

Stylish Pearl Studs in American Diamonds

Stylish pearl hangings in american diamonds

Zig zag styled pearl hangings in american diamonds

Pretty Pearl Jhumkas in American Diamonds

Pearl Jhumkas studded with American Diamonds
Read next
Polki
An uncut, unfaceted natural diamond, set face-up in kundan. Glows softly rather than sparkling.
Karat vs Carat
Karat measures gold purity out of 24. Carat measures gemstone weight. They sound identical and mean entirely different things.
Kundan
A setting technique where highly refined gold foil is pressed around stones to hold them, with no prongs or claws.
Not sure what you are being sold?
Paste any pearl description — another shop’s listing, a message from a jeweller, an old certificate — and we will break it down term by term.